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African Fashion Industry Exploration: Ghana

African Fashion Industry Exploration: Ghana
Educational Entertainment Fashion

History of Ghana Textile Industry

Ghana has an opulent history of textile production, with its modern textile coming about in the 1960’s. It is today operating in an open market environment leading to the exposure to rivalry from imports. Due to this a focus on cost consumption and efficiency have been put in place. The textile and garment industry is one of the most strategic sectors within Ghana in terms of export and job creation.

Ghanaian Attire

Ghanaian Smock

Ghanaian smock (aka dansika, fugu or batakari etc.) is a garment that resembles a shirt. It is considered to be menswear but there are some that are made for women. The neckline can sometimes be embellished at the front of the smock. The smock is worn with a kufi cap (a small round skull-cap widely used in Africa or a red fez hat.

Gonjo Cloth

The made from the fabric Gonjo cloth which originated in Northern Ghana. The Gonjo Cloth is a thick striped cotton fabric. The cotton is picked, dyed, and woven by hand. Usually, the pattern on this cloth is vertical stripes which are either blue/black and white. Kwame Nkrumah declared the independence of Ghana on March 6, 1957 wearing the very fabric.















Kente Cloth

Kente cloth is a traditional garment of Ghana, it is a handwoven piece of fabric showcasing with very colourful and symbolic patterns. Kente garments are very important to Ghanaian culture with the first one appearing over 400 years ago. It was woven form raffia palm fibers and the tissue structure looked like a basket. At first , kente cloth was used only by royalty but later it became an item for people of non-loyal lineage.








Ghanaian Fashion Designers On The Rise

Jerey Mensah(@jerey_mensah)

Quophi Akotuah (@quophiakotuahghana)


Atto Tetteh

Has gained respect and appreciation for his contribution to fashion over the years with his creations having been featured in esteemed magazines such as Vogue, Harper’s Bazaar, The Guardian and many more! Atto Tetteh is known for combining components of luxury street wear to create high fashion outfits for the contemporary man.

Chloe Asaam

“Chloe Asaam uses ideas and experimentation to create timeless pieces for women who want to stand out. “I’m inspired by many things, but usually I draw from the women in my life – the matriarchs in my family and community,” she says. Imbuing a versatile spirit, the label designs clean-cut staples that exude comfort and fuss-free wearability.” [theguardian.com]


Larry Jay

“Larry Jay is a unisex Ghanaian brand of ethical fashion clothes and accessories founded by Larry Jafaru Mohammed.
The brand started as a fashion accessories line in 2012 with a rebirth and introduction of fashion clothes in 2016 and officially debuted its first spring summer collection in 2017.
The brand is generally inspired by Nature, Various African Culture and Arts.
It is also influenced strongly by fashion from the 70’s and that makes its design aesthetic Timeless and Unusual.
The brand’s dream is becoming a full sustainable fashion house that is responsible for its environment.
It is also in its interest to be an empowerment brand, one that will give back to community in its own little way.”[notjustalabel.com]


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